Brief:
Maintain the existing framework and inherent design language and the fonts while refreshing and enhancing the design. The goal is to make the packaging more visually striking and appealing, without losing the traditional design elements that consumers recognize and associate with Winkies.

Creative Solution:
The brand logo was slightly enlarged on the packaging to improve visibility and legibility both on shelves and in digital media. The background pattern was updated to introduce more variation and visual interest. In the previous design, the cake slices tended to blend into the background semicircle, creating a cluttered appearance. To address this, the slices were better defined, with their textures highlighted to enhance clarity and visibility. This improvement ensures the slices stand out prominently, creating a mouthwatering effect and boosting the overall appeal of the packaging.