Brief:
Gustamente, an authentic pasta making company, wanted to completely revamp their logo and packaging design. The name ‘Gustamente’ in Italian means ‘tastefully’, the company wanted the ‘tasty’ aspect of the product to stand out on the pack. Due to superior quality, the product was going to be sold at a premium and hence the design should reflect that difference, look upmarket and eye-catchy on the shelf.

Creative Solution:
The logo was designed with a combination of various pasta shapes coming together to form the initial ‘G’ in gold. Pasta is not exactly ‘fine dining’ -it’s fun, it’s fast and it’s tasty. The packaging design was conceptualised by balancing these parameters with the upmarket appeal. The straight cuts and the clean look made the pack look premium. The geometric fun tile of the vegetables added a bit of playfulness to the overall appeal.