BEC Foods is part of the BEC Group of Companies based in India. Incorporated in 1992, the company has over 25 years of experience specializing in fruit and vegetable processing. Mainly into processing various tropical fruits into purees, pastes and concentrates, along with speciality products like ginger paste, garlic paste, red chilli puree and other spice based products. They also offer a variety of juice blends, A market leader in processing tomato, mango, guava, papaya, tamarind, orange, amla (Indian gooseberry) etc. They wanted to create a brochure showcasing their offering. The design brief was to make it look elegant, classy and international in appeal.
Special attention was paid to the cover design to tell a story. The idea was to make an engaging visual of various offerings in a dynamic collage. The colourful blast of 3D visuals in the middle of the cover made it hard to miss. The logo and the byline had a UV effect for better prominence. The inside page layouts predominently focused on the crisp, colourful and mouth watering food visuals along with a neat and clean layout.