Abbie's Food International Inc., based in Wilmington, Delaware USA, has been involved in the export and marketing of the finest and most authentic food Products. Their wide assortment includes products such as Peanut Butter, Sauces, Vinegars, Mustard, Tuna, Olives, Pickles, Coconut Milk, Syrups, Bread Crumbs etc. With more than 100 Products in over 16 categories, the company wanted a ground-up development of the brand, from the logo to the packaging concept. Given the wide range of packaging shapes and sizes, they were expecting an attractive concept with the ease of scalability to different sizes without losing prominence of the design elements.

Creative Solution:
Food has the power to bring people together and create some of life’s most cherished moments. Food is a celebration, across demographics and culture. The design was developed with bright and happy colours to translate this emotion and for stronger visibility on the shelf. The layout is divided into two sections for better clarity and simplicity. The top section has the prominent product images, overlapped by a strong logo and the bottom section has the product name with description making this layout functional and easy to adapt.