Brief:
A new offering from one of the leading distilleries in Scotland. The company wanted to introduce a new brand with a fresh packaging design. The look had to be sophisticated and classy. The packaging design had to communicate its rich heritage and culture. The brand should represents luxury and opulence. 

Creative Solution:
The brand was conceived as a blend of vintage and contemporary. The visual appeal had to be neutral and aspirational. The face of the logo had to look devine, calm and wise. The features of the 'wise master' were toned down to improve the usability. The idea was to emboss the logo on the bottle cap and on the label in gold. The label had a sophisticated blue and gold combination that gave it a very mature and corporate appeal. The design and the shape of the label was specifically designed to compliment the short and round shape of the bottle.