Branding for an upscale retail store. The brand specialises in traditional and western garments for girls (age group 1-16) The overall look had to be classy and premium. Though the products cater to a younger audience, the look wasn’t supposed to be too kiddish, it had to be relevant for a child and a teen alike. The main ‘target group’ for this kind of store were the moms who wanted something exclusive designed for their daughters!
As illustrated below, the logo is a combination of letters ‘S’ and ‘C’ placed together like a fancy/flowy western dress on a hanger. The design has a feminine touch, it’s sleek and classy. The overall form is compact and well balanced like a stamp that stands for quality and style. The brand colours are pastel, soft and easy on the eyes. The overall approach is sober and elegant.