The Times of India had launched Power of Print, a competition to bring out the best of print creativity and make it work for a company or brand. This was their first edition of the idea. All the creative teams across agencies were competing for the top spot. Nestle India had come on board as the partner brand for the first year to promote the cause of #EducateTheGirlChild.
The primary focus behind all three concepts was to communicate the core message with a strong visual and a thought provoking copy that points towards the adverse effects of such practises. The approach was media generic, the concepts had to look equally compelling and impactful across media like outdoors, newspaper and magazine ads.