Brief:
Admire is a 3 decade old company with highly creative and dedicated team of engineers and product designers specialising in LED video screens, Trivision display, mobile media etc. The company was looking for a brand makeover as they were on the verge of introducing a huge line up of advanced, eco-friendly and innovative signs and displays. Through their new logo they wanted to depict 360° outdoor branding capabilities and also design a catalogue that would showcase their new product offerings.
Creative Solution:
For the logo, the letter ‘a’ was adapted to look like an ‘infinity’ sign encapsulating all kinds of branding and signage activities. The colours are vibrant and striking much like an LED backlit screen. The overall look is sleek and contemporary. The catalogue was designed to highlight both the aspects of the products-
a. The technical specifications and the materials used along with the ease of installation.
b. The after installation shots on various indoor and outdoor medias to highlight the application and the striking end result.