Brief:
Plopp! as the name suggests is a fun yoghurt brand for the kids. What’s better than a nutritious and fun food for the kids? The packaging designs had to be bright and engaging in the supermarkets in order to attract maximum attention and to empower parents to change their kids snacking habits. Initially offerings- 2 flavours (Strawberry and Banana)

Creative Solution:
Nothing works more effectively than chirpy and happy characters. The idea was to allow kids to befriend these cute fruit characters and embrace them in their daily snack routine by making an emotional connect. The packs reflect the yummy, clean, and healthy nature of the product with bright and striking colours. The product is available in two delicious flavours so it is the perfect addition to healthy lunchboxes every day.