Brief:
Meal kits are fresh, prepped, with pre-measured ingredients assembled to create a meal for two to four people. These unique products are gaining popularity across the globe. They offer the consumer something everyone needs more of: TIME. Rootworks wanted a ground-up development of the brand right from the visual identity to the packaging concepts. The biggest challenge was to communicate, ‘convenience’ through our design.

Creative Solution:
Rootworks was new to the meal kit game and with pre-existing competition it had to get it right in the first go. The concepts were designed with a  modern and minimalistic approach. The design not only had to be aesthetically pleasing and striking but also communicated a very strong value proposition i.e. save time and get more value for money. The concept appealed to the younger audience who live a busy life, wanted home cooked food for health reasons but also want to spend minimum time in the kitchen.