Farm2Plate

  • BRANDING / DESIGN STRATEGY / PACKAGING DESIGN

Brief:
Farm 2 Plate is a Thailand based food innovation company specialising in Retail, Quick Service Restaurants and Travel and Hospitality industry. They were developing multiple cuisine and special meal options for Thai Airway and wanted to present their menu along with packaging concepts that would visually communicate the Thai culture. The look and colours had to be a blend between the culture and brand. It had to look sophisticated and rich with an option to change the menu tag while keeping the base design same.

Creative Solution:
The packs were designed with rich and bright colours with special attention to the overall balance and aesthetics. The idea was to make them look welcoming and mouth watering without actually showing any food images. The classy Thai motifs and illustrations gave a strong indication of the land and the culture. The white strip at the bottom was a functional solution to change the name of the cuisine from time to time.