Otrivin is used for temporary relief of congestion in the nose caused by various conditions including the common cold, sinusitis, hay fever, and allergies. It works by narrowing the blood vessels in the nose area, reducing swelling and congestion. The use of the product had to be demonstrated on the outdoors with some kind of innovation to drive the point home.
To illustrate the application, the concept had to be broken down into series of carefully choreographed sequences. A huge backlit acrylic nose installation along with a red light inside was suggested. The red light would go on and off on a timer which would influence the colour of the nose making it look infected or normal. A smoke machine would then spray on the nose which would lead to the red light to slowly dim and fade away completely while exposing the real texture of the skin which indicated relief!
Ideas and concepts created and designed in the capacity of creative consultant to OAP, India.