Brief:
Koya wines has been designed as an accessible organic offering targeting conscientious wine drinkers. The brief from the client was to provide a clean, confident, and considered package design with a touch of a striking/differentiating feature.
Creative Solution:
This range was wrapped in elegant and classic black background with artistic illustration in gold foils for premium cues. The client offered the name “Koya”, which means “Kid of young accomplishments". The range offers the consumer a high-quality product with an exquisite and upmarket look and appeal that makes it noteably different from the typically rustic looking labels in the regular wine market.