Njoy was introducing a range of cocktail drinks. They needed very happy, bright and colourful design concepts that depicted; adventure, relaxation and good time. The happiness had to be communicated with the logo and the packaging alike. The ‘Target Audience’ were predominantly the youth and the party goers but the approach had to be generic irrespective of age group or gender.
A fun face was incorporated in the logo to make it look friendly and cheerful. The packaging designs had happy and chilled illustrations on every variant, the idea was to design an atmosphere on every pack that would teleport a viewer in a scenario that’s relaxing and stress free, Like an evening by the bay, a camping night in the woods under the stars and so on...