Brief:
Joski Marine Collagen is natural hydrolyzed Collagen Peptide powder derived from the scales and skin of fish. Marine Collagen works from within to promote optimal skin function, by delivering essential micronutrients to the Collagen matrix below the dermis. Hydrolyzed Collagen Peptide is highly bioavailable, with an absorption rate above 90%.
The company wanted a fresh look for their brand and a strong correlation with the ‘marine’ theme to emphasise on the purity and quality of the product.

Creative Solution:
The letter ‘S’ was transformed into two fish twirling around each other with a huge water ripple on either sides to give the logo a compact look. A square shaped jar was specially fabricated to break the clutter of similar looking collagen packs in the market. The idea was to stand out in every aspect from the crowd and to look fresh and different. The labels were designed in a clean and minimalistic style with open bright colours and the health benefits were highlighted for better clarity.