Aroma Artistry is a new entrant in the holistic skin and body care segment. The products are developed on the philosophy of Nature, Love and Science. The use of natural essential oils and by avoiding harmful chemicals, the R&D team has focused on developing top-notch skin care formulas that advance and sustain any skin type. The brand wanted to maintain a simplistic, classy and premium approach with all their visual communications.
The logo is a sleek and classy rendition of two A’s. The entire brand was developed on the concept of a ‘GOLD SPARKLE’ symbolising-enhancement, beauty and glow. The overall look is soft and curvy. The sparkle shape also doubles up as a cutout on the right side of the label giving it a feminine touch. The lady figure is shown collecting a drop of the gold sparkle to enhance and enrich her skin and beauty.