Brief:
Apart from the traditional forms of advertising Mahindra & Mahindra were looking for some disruptive outdoor ideas for the launch of their new midsize SUV-XUV300. They wanted the innovation concepts to highlight two key features which were first in class- (1) Maximum safety with 7 airbags (2) Long list of features.

Creative Solution:
Max safety- For this concept to gain greatest attention, a huge inflatable in the shape of ‘7 AIRBAGS’ was suggested on a 1x2 hoarding. With the help of an automated air pressure mecanism the unit would be timed to inflate and deflate on a continuous loop.
Long list of features- A massive checklist roll that covered the length of 2 full hoardings was suggested with a check mark in front of each feature. Due to the sheer size, the features would be visible from a distance.

Ideas and concepts created and designed in the capacity of creative consultant to OAP, India.