Brief:
Abbie’s developed a variety of products in different health categories and needed a neat and minimal design for their packaging with a visible and creative layout. The main request was to individualise each category with a link between them in order to integrate them as a family. The packaging was supposed to be visible and attractive not only on the store shelf but also on the online marketing websites.

Creative Solution:
An open and clean layout with special attention to the initials of the product. This design strategy was essentially useful to engage and prompt a potential customer’s attention to the product, especially while searching online where the pack sizes are scaled down and the visibility is compromised. The products stand out prominently due to their bright colour codes, classy design layout and strong and sleek typography.