Brief:
Design elegant packaging for a range of handmade soaps. These soaps stand out due to their unique and unconventional fragrances. The packaging must reflect the handcrafted nature of the product while incorporating an Indian and ethnic aesthetic. At the same time, it should maintain a clean, refined, and premium appearance.
Creative Solution:
The design approach was to keep the overall look minimal, classy, and premium. The key fragrance of each soap, such as orange, mango, or floral was visually represented with a central image. A handmade paper texture was used in the background to subtly convey the artisanal quality. Indian motifs were delicately placed along the sides of the packaging to evoke an ethnic touch without overwhelming the design. The result is a sophisticated and spacious layout that highlights the uniqueness of the product while maintaining a clean, handcrafted feel.