GEIA foods, a Danish food company wanted to introduce a new range of cold coffee in different flavours, in 1 liter and 250ml tetra packs. The design had to be minimalistic and classy with bright colours for better visibility in the cluttered supermarket environment.
The pack’s key attraction was the larger than life, crisp and yummy looking chilled glass of cold coffee. A lot of time and attention was spent to get the visual elements and the angle right for the desired mouth watering effect. Different bright and soothing colour backgrounds were used to differentiate one variant from the other.