Swiss Singapore, one of the most diversified commodities traders in the world, handling 30+ different commodities across agri products, agri-inputs, energy and metals wanted to introduce a wide range of rice variants in the Mozambique market by the name of Arima (Soul in Arabic) in two qualities- Regular and Premium. The look had to be rich, bright and colourful as per the taste of the target audience.
A strong logo was designed for maximum visibility on the packs, especially from a distance. The design of the packs were a mix of tradition and modernity with a distinct visual language, the idea was to retain brand equity, build a legacy and the cultural traditions associated with the product. The look was bright and vibrant with a strong distingusing design differences between the Regular and the Preium rice bags.