Lyla Blanc specializes in genuine fragrances, cosmetics, bath & body, skin care products for men, women and children. The brand wanted to introduce a new range of premium French perfumes in the romantic setting of Paris. They wanted to communicate the emotions of classy fragrance through attractive colors and design. The shape of the bottles were inspired by the Eiffel tower and the packaging design had to visually communicate the gender and the premiumness of the product.
The concepts were developed with bright, vibrant and eye-catching colours while keeping the design language simplistic and classy. The Eiffel tower illustration was merged with a geometric design to give it an abstract contemporary look. A minimalistic font with an embossed effect added to its classy appeal. The final look was sophisticated and elegant in its simplicity. This approach helped the product to stand out from a competitive landscape of large imagery and vast colour.