Brief:
Create a vibrant and visually appealing range of packaging for Indian flatbread (Paratha), offered in a variety of fillings and flavors. The packaging should capture the spirit of India especially North India where parathas are a cherished part of daily meals. The market is Japan and the look should clearly demostrate the country and the culture and the heritage.

Creative Solution:
A visually rich and cohesive design system was created to draw attention on the shelves. Each pack has a signature golden top band, representing the legacy and cultural richness of North India. The core visuals draw inspiration from traditional Indian saree patterns, an homage to the homemakers, often mothers, who lovingly prepare these breads for their families. This is framed with an ornate floral mosaic border. Cultural motifs such as the Taj Mahal and lotus flowers add depth and a regal Indian touch. Prominently placed, high-quality images of each paratha variant creates a strong sense of appetite and indulgence. The result is a bold, colorful, and emotionally resonant packaging design rooted in Indian tradition.