Brief:
NIYO IMPEX specialises in import and distribution of office stationery, hot melt adhesives and industrial hardware stationery products for more than 25 years. The company needed a fresh branding and clutter breaking packaging design with a distinct and strong visual presence.

Creative Solution:
The visual identity has a dynamic appeal with a sense of urgency and movement, it illustrates the fast moving nature of the business. The red arrow piercing through the letter ‘O’ indicates hitting the targets and beyond. The dynamic nature of the logo has been extended to the packaging designs, marketing materials and online presence with a strong colour scheme and a coherent design structure that seamlessly binds the family together.